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- 工 作 目 的
- Therefore, this role requires additional proficiency in understanding the components for a successful new product launch, conducting extensive financial analysis and strong experience in effective cross-functional project management.
- Job requirements 工 作 要 求
- Academic / Professional Qualification:
- University degree, preferably in the medical or related field
- Top-tier MBA degree preferred
- Very strong cross-functional project management skills
- Quick learner with passion to work in a fast-paced environment
- Fundamental knowledge and understanding of the China pharmaceutical market regulatory and market access environment
- Proven success in leading cross-functional teams
- Ability to develop and execute robust pre-marketing campaigns
- Manage and influence multiple internal and external stakeholders (as listed above)
- Strong business acumen and analytical skills
- Excellent communication skills (English and Chinese, both oral and written)
- Previous Work Experience: at least 5 years work experience in product marketing, new product launch planning, alliance management, business intelligence and / or management consulting or investment banking within the healthcare industry
- This Role must have the capabilities for the following:
- New product launch leadership: provide the commercial voice during the development process and also lead the cross-functional brand team in the development of brand strategy aligned to overall TA strategy and company priorities
- Lifecycle Management Strategy: support in-line cross-functional product teams to consider lifecycle management options include new dosages, formulations, combination therapies, etc.
- Act as the critical “link” between China and Global for new products and applicable lifecycle management initiatives Support business development opportunities from a commercial perspective Effectively influence and lead cross-functional teams to achieve AZ commercial objectives Strongly uphold AZ’s Code of Conduct and Values
- DUTIES & RESPONSIBILITES 主 要 职 责
- Portfolio Strategy Planning 35%
- Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
- (5 –year BBF/IBR, developed with strategic planning)
- Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort
- (1-year BAP)
- Develop a clinical support program (Phase IV, CEP) to support campaign objectives
- (Follow CEP SOP)
- Develop the highest standards of training material and programs (with PMs) and make available to Medical Representatives
- (Identified training strategy and material in place)
- Develop product launch plans (with PMs) and submit to Marketing Director
- Work with PMs and sales management to provide quality product sales forecasting
- Develop training strategy (with PMs) to align with LCM
- Builds and maintains global AZ network and relationships through attendance of regional/global workshops.
- Lead Brand Team 15%
- To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
- Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment
- Ensure effective cross functional working, and alignment of team to brand objectives
Implementation 25%
- Review, amend, consolidate and submit PM budgets to Marketing Director for Product Portfolio
- Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure
- Work with PMs to develop individual marketing plans for each product in portfolio
- Review PM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio
- Ensure quality of promotional material produced by PMs
- Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director
- Ensure the quality delivery of product training programs
- Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend
- Work with PMs to maximize advantages and benefits when working with outside agencies
- Develop and maintain relationship with KOLs Win in right way
- People Management 20%
- Recruit talents to build the effective team
- Responsible for performance management for PMs Build talent pool within team;
- Understand competency model of subordinates and accomplish annual MKT talent assessment;
- Provide coaching and feedback to team members to enhance team effectiveness
Reporting 5%
- Submit Monthly Product Provide Market Research findings and recommendations
- BENEFITS 福 利
- 定期体检
- 医疗保险及子女医疗保险
- 企业年金
- 通讯补贴
- 补充商业保险
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.
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